Founded in 2009 by Arié Moyal, HugTrain's mission is to offer a different perspective on the world and reduce social isolation by distributing and facilitating the exchange of hugs and peer-to-peer support by using technology to connect with people online and offline. This year, the 7th annual HugTour will crisscross North America from December 13, 2015 to January 7, 2016 raising spirits one hug at a time!

Thank you to Social Sparkle & Shine

Thank you to Social Sparkle & Shine

Debbie Horovitch from Social Sparkle & Shine has been a huge help in kickstarting our sponsor search by helping with the creation of our sponsorship documents.

Here’s a little about Debbie in here own words:

“My background is 15 years with Toronto ad agencies as a media buyer and national media sales rep to agencies, so I have access to and understand the cost/value proposition of all media available, including social media, digital and traditional media purchased (not PR).
At Social Sparkle & Shine, I am a Social Media Concierge, focusing on clients who need expert social media integration with traditional media purchased campaigns, earned publicity campaigns and online marketing efforts. Since my background is ad agency media buying and media sales to agencies, my client focus is now:
  1. Ad agencies, who need temporary or interim social media strategy, consulting and community development/management > special interest in helping agencies develop their own client SM services profitably through the media planning dept
  2. Media channels & brands (magazines, radio stations, websites, TV shows, conferences/EXPOS, etc.) that need to expand their audience (increase the sellable media/audience inventory) to include social media communities & audiences. I also work with each medium to support their ad sales through social tactics.
  3. Charity/NFP fund-raising annual events & galas that need social media marketing/promotional support, and contacts within agencies and media to support their fundraising and sponsorship development activities (I find there are MANY!). I also have special lifelong interest in working with sustainability / green / 3BL NFPs and organizations.
My core capabilities are social media community management, SEO social media content development and on-page engagement strategies.”
So if you want someone with experience and vision, reach out to Debbie!


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